My final year project involved researching different bookstores and cafes in order to create a brand identity for my own bookstore /cafe using an existing floorplan situated within a mall. My brand idea was to create educational cafe hubs. 
My design combined both the cafe and bookstore within the space making maximum use of the double-height provided whilst also of­fering additional services. 
The idea was to create a space with multiple synergized uses. In South Africa where some books are too expensive for purchase, stu­dents/ developers could pay a fixed fee to use the reference books available for research as well as providing areas that could be rent­ed for collaborative work. This emulates the Amazon model where expensive medical textbooks or educational books can be rented online. With many lower-income families unable to access the internet facility this new concept forms a hub, providing students and the wider population, e.g. Unisa students or people trying to self-edu­cate themselves with a local library/coffee shop/ research hub. For those financially able to purchase books, this is also an option. By providing the cafe within the store makes it a comfortable space to work whilst also adding additional income. By providing a play station with internet connectivity another groups of people (partic­ularly families with children requiring resources for projects) will be